“How do we choose romantic partners?”
Harvard PhD candidate Kevin Lewis is the latest sociologist to try to crack this nut. Using data from on-line dating site OKCupid, he studied data on what identifiers people use to choose or exclude potential mates. His findings? Within his sample pool of single, heterosexual, NY city first time site users (admittedly a very specific demographic to look at “human” behavior):
- preference for partners from a similar social (racial, educational and religious) background
- a female tendency “to seek men with more education and more income”
- a male preference for ”women with a college education, ‘no more and no less’” (http://harvardmagazine.com/2012/05/mysteries-of-mate-choice)
In other words, women tend to value diversity when that diversity entails social advantage, while men tend toward a fixed model of appropriate female intellectual and economic status.
As for the apparent racial divide, it’s not absolute. According to Lewis:
I’m very, very statistically unlikely to contact someone of a different racial background. But in the unlikely event that someone from a different racial background contacts me first, I’m actually significantly more likely to reply than I would to someone from the same background.
Lewis’ theory is that “when someone steps over social boundaries to connect with us, we’re particularly interested—and that can cause even sturdy boundaries to ‘totally disappear.’” And I find myself wondering how phenomena in face-to-face encounters—like the fear of appearing to be racist (Apfelbaum, 2008) and the converse fear of publicly crossing conventional social boundaries—are mitigated or unleashed by the e-verse.
Lewis also found that white men enjoy privilege in the virtual world, receiving the most initial messages, while black women receive the fewest. It’s an eerie reflection of our real world social hierarchy, no?
While Lewis chose OKCupid for his data in recognition that marriage records are an increasingly limited picture of how people pair up in a time of increasing divorce and cohabitation rates, it appears he could have looked to TV as another reliable source.
Reality TV, to be specific. Let me ask you: what reality TV show has the most successful on-air romantic matches?
- The Bachelor
- The Bachelorette
- Survivor
- The Biggest Loser
- The Real World
According to People magazine, if you guessed The Biggest Loser, you are correct! The show has seen 7 couples get together and stay together to date, as compared to no more than 2 from any of the other shows. Lewis’ findings back up what the weight loss program has demonstrated:
[P]eople with traits that are uncommon [in the singles demographic]—those who have several children, for example, or admit to being overweight—are especially likely to flock together. One of Lewis’s favorite examples: people who describe their body type as “jacked” or muscular. “We don’t know if this is just because people prefer similarity in body type,” he says, “or if this is a proxy for people who clearly spend a lot of time in the gym and want a partner who shares that passion. But this is another group that self-segregates.”
In other words, identifying as a minority in the big picture of the heterosexual dating scene seems to correlate with seeking affinity around that identity, whether as affirmation, defense against prejudice or a sense of shared experience and resonance.
And while we do seek certain kinds of diversity, and can be encouraged to open up to others, it appears we tend not to value difference so much when we’re looking for a lifelong partner.
Now is that nature, or nurture? Research done by a colleague of mine who specializes in intercultural experiences demonstrates that after college-age students have an immersive interracial or interethnic experience (like in a study abroad program), they are significantly more likely to say they’re open to or interested in dating across group lines (Nam, 2010). But NYC is diverse, right? So those singles should be up for dating across racial and ethnic lines in their relationships. Well, there’s diverse and then there’s integrated. Personal challenge, support and critical reflection are essential characteristics of the experiences Nam describes as potentially transformative. It’s contact theory, v2012.
So lacking self-reflective, immersive intercultural opportunities, daters of a feather will flock together. But maybe The One is just the next flock over.